Strategy
Every single successful marketing initiative starts with a plan. We'll sit down with you and discuss your goals and what steps need to be taken in order to achieve them, then outline specific measures to evaluate our progress. A few of our specific strategic services include:
- Marketing Plan Development
- Brand Positioning
- Advertising Campaign Development
- Media Planning & Management
Copywriting
The fulcrum of effective storytelling, marketing requires compelling, relevant creative writing to succeed. Through press releases, on websites, in handouts, flyers and menus, we'll drive every project in the same direction, establishing a solid, recognizable brand. Some of our copywriting services include:
- Brochures & Handouts
- Press Releases
- Direct Mail & Newsletters
- Website and Advertising Copy
Graphic Design
Taking key messages and translating them into visual design is an integral part of any marketing initiative. In advertisements, on pamphlets and your website, we'll create a unique visual design that echoes the copywriting and resonates with your customers. The following are a few of our design services:
- Logo and Company Identity Guidelines
- Print and Web Advertisements
- Menus, Catalogs & Brochures
- Websites and Microsites
Photography
Regardless how many words they're worth, pictures play an essential part in illustrating a story. We've photographed events, locations and products in more than ten countries and have the state-of-the art equipment and training to handle anything you throw at us.
Social Media
An ever-changing landscape, social media requires a deep knowledge and vast experience to master, especially for small businesses with few resources, We'll work with you to figure out the right social media mix for your business and your goals.
Videography
Telling your story and providing compelling content through a video format is the next frontier for many businesses. From simple live action shoots to complex, animated long-format videos, we are highly experienced and eager to tackle your project.
Public Relations
"Earned media" - mentions in publications as a result of careful story pitching and relationship development - is also a vital part of a successful marketing campaign. Coverage in print, tv and online media outlets adds credibility and reaches a broad number of individuals. We can help identify opportunities to maximize your earned reach.
Events
Getting your product or service in front of customers is never easier than at events. Whether it's throwing a party, hosting an open house, delivering a presentation or seminar, or attending a trade show, we've managed virtually every type of event, and have coordinated international meetings of more than 8,000 delegates. We can help.
Promotions
Everybody loves free stuff, and promotions can be a great way to get your product or service in front of many individuals, as well as creating interactions and developing relationships with consumers. Through product giveaways, user-generated content contests or raffles, we've helped clients build tremendous awareness for their goods.